Tattoos and UV. What actually happens in the skin?
A tattoo is created by depositing pigment in the dermis, usually around 1–2 mm below the surface of the skin. That matters, because the ink does not sit in the constantly shedding epidermis but deeper, where it can stay for years.
That does not mean it is completely resistant to light. UVA reaches the dermis, and laboratory studies show that some pigments can gradually undergo photodegradation under light and UV. How quickly this happens depends on factors such as the type and colour of the pigment.
UV also affects the skin itself. It promotes the formation of free radicals and triggers oxidative stress, plays a part in photoageing, and intense exposure can impair the function of the epidermal barrier and contribute to moisture loss.
Dry, rough and less supple skin can make colours look less saturated, and contrast and linework less defined. Tattoo fading is therefore a complex process, and it is not only a matter of the ink itself.

SPF, sensible exposure and skincare
One way to limit the impact of UV is to use products with an SPF. When tanning, this is a basic part of preventing photodamage to the skin. Applying a high SPF to the tattoo alone does, however, have practical drawbacks: it can leave a visibly lighter patch of skin, and covering large or highly intricate designs precisely can be difficult. The most important rule therefore remains sensible limiting of UV exposure.
So what if you want a deep, brown tan and, at the same time, want to look after the appearance of your tattoo as well as possible?
What does tattooed skin need?
Here it is worth working on several levels. What matters most is the condition of the surrounding skin and the processes that take place during UV exposure.
Firstly: moisture and the lipid barrier. Well-moisturised skin is smoother and more supple, and a well-functioning barrier helps reduce excessive moisture loss.
Secondly: antioxidant care. Ingredients that help neutralise free radicals support the skin in reducing the effects of oxidative stress.
Thirdly: regular care. A tattoo looks its best on skin that stays soft, smooth and in good condition, not only straight after a tanning session.
That is why we created INK & BRONZE
The starting point for the INK & BRONZE range was to bring together two needs: achieving a deep tan and intensively conditioning tattooed skin.
We looked for ingredients that support tan development on the one hand and, on the other, address the processes that matter for the look of tattooed skin: dryness, a weakened lipid barrier and oxidative stress.
At the heart of both formulas sits the TATTOO-CARE Complex, developed specifically for tattooed skin.
Five ingredients, one direction of care
The TATTOO-CARE Complex brings together five natural oils and extracts with complementary roles:
- hop extract provides polyphenols, including xanthohumol, and supports antioxidant care by helping neutralise free radicals;
- rosehip oil nourishes the skin and supports its suppleness and natural renewal;
- calendula extract soothes the skin and helps reduce the feeling of irritation and redness;
- jojoba oil softens the skin and forms a light film that helps reduce excessive moisture loss;
- grapeseed oil, rich in compounds with antioxidant potential, also supports the skin’s lipid barrier.
The TATTOO-CARE Complex supports moisture levels, the skin barrier and antioxidant defence, helping to reduce the processes that contribute to a loss of colour intensity and to keep contrast and crisp linework for longer.

Two routes to a tan, the same care for tattooed skin
The INK & BRONZE range also gives you a choice of effect.
Active Tan Accelerator supports melanogenesis and the gradual development of a natural, deep tan. Tyrosine, copper and Plant Tanning Complex work on colour development, while henna and walnut help give the skin a warmer brown tone.
Immediate Deep Bronzer is for anyone who expects deep bronze from the first session. The immediate effect comes primarily from natural bronzers, caramel and cosmetic pigments, while the formula also supports further tan development.
A tan and a crisp tattoo don’t have to be mutually exclusive. Just tan sensibly and reach for a product that understands your skin has an extra job to do.
See the difference for yourself.